(Digital) Spirit of Place? Reflection of J. Selye University in Online Media Edited in Komárno

This paper focuses on the importance of the establishment and operation of J. Selye University and its image created by local online media based in Komárno and surroundings. We also examine what asymmetries arise between media products and verifiable, realistic cultural factors. First we present the methodological basis of the research. Further we refer to the phenomenon of the town and the university, in the broader context of the university´s establishment. In the next section we introduce the examined media and show their archives. Finally, we try to characterize the university´s image created by the online media edited in Komárno.